Carson Nissan

NISSAN OPENS LEAF RESERVATIONS TO GENERAL PUBLIC

9,500 consumers sign up during priority reservation window

Nissan opened reservations for the Nissan LEAF zero-emission, all-electric vehicle on May 15th to the general public. The reservation process is a first step in securing a place on the list to purchase or lease a Nissan LEAF.

Nissan offered priority reservations began April 20 to select customers who had registered for ongoing communications on the Nissan LEAF via NissanUSA.com. More than 9,500 consumers placed a reservation during this priority window.

The Nissan LEAF begins rolling out to select markets in December, with increased availability beginning in spring 2011, and full market rollout in 2012. Consumers who have made reservations will be sequenced in order for their particular market.

"After the start of priority reservations, interest in the Nissan LEAF only has continued to grow," said Brian Carolin, senior vice president, sales & marketing, NNA. "Consumers clearly are recognizing the benefits of zero emissions and the value proposition the Nissan LEAF offers."

RESERVATIONS

• Through the Nissan LEAF website via NissanUSA.com, the customer will create an account, configure his or her vehicle, and answer questions to complete a driving profile.
• Consumers will be asked to pay a fully refundable $99 reservation fee by credit card.
• After placing a reservation, a customer will be able to indicate a preferred dealer.
• Consumers who reserve a Nissan LEAF will receive confirmation numbers. Nissan will provide individual updates for their reservations by June 30.
• Reservations are limited to one per household.
• Consumer inquiries about the reservation process can be answered at the Nissan LEAF call center, 1-877-664-2738.

Including the maximum $7,500 federal tax credit for which the Nissan LEAF will be fully eligible, the consumer's after-tax net value of the vehicle could be as low as $25,280. The Manufacturer's Suggested Retail Price *(MSRP) for the 2011 all-electric, zero-emission Nissan LEAF is $32,780. Additionally, there is an array of state and local incentives that may further defray the costs, and increase the benefits, for owning and charging a Nissan LEAF. For example, a $5,000 clean-vehicle rebate is offered in California; a $5,000 tax credit in Georgia; a $1,500 tax credit in Oregon; and carpool-lane access in some states, including California. The lease price for the Nissan LEAF begins at $349 per month.

In North America, Nissan's operations include automotive design, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program 2010, whose key priorities are reducing CO2 emissions, cutting other emissions and increasing recycling. More information on the Nissan LEAF and zero emissions can be found at www.nissanusa.com.

MSRP excludes applicable tax, title and license fees. Dealer sets actual price. Prices and specs are subject to change without notice.

>>>Reserve Your Nissan LEAF<<<

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NISSAN DELIVERS AFFORDABLE SOLUTIONS FOR PURCHASE, LEASE OF ALL-ELECTRIC NISSAN LEAF

As low as $25,280 ($32,780 MSRP minus up to $7,500 federal tax credit)
Lease world's first mass-marketed EV for $349 per month

March 30, 2010: Carson Nissan today announced U.S. pricing for the 2011 Nissan LEAF electric vehicle, which becomes available for purchase or lease in December. Carson Nissan will begin taking consumer reservations for the Nissan LEAF April 20, 2010.

Including the $7,500 federal tax credit for which the Nissan LEAF will be fully eligible, your after-tax net value of the vehicle will be $25,280. The Manufacturer's Suggested Retail Price *(MSRP) for the 2011 all-electric, zero-emission Nissan LEAF is $32,780, which includes three years of roadside assistance. Additionally, there is an array of state and local incentives that may further defray the costs and increase the benefits of owning and charging a Nissan LEAF - such as a $5,000 statewide tax rebate in California and carpool-lane access in some states, including California.

As a result of aggressive pricing and the availability of the $7,500 federal tax credit whose benefit is immediately included, Carson Nissan will be able to offer a monthly lease payment beginning at $349, not including state or local incentives, which could further reduce the net cost of the Nissan LEAF.

Imagine the possibility of never needing to go to a gas station again. Or of paying less than $3 for 100 miles behind the wheel. Or of creating zero emissions while driving! Nissan leads the industry by offering the first affordable, zero-emission vehicle for the mass market. Nissan LEAF truly is in a class by itself!

>>>Reserve Your Nissan LEAF<<<

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Nissan "LEAF" - the World's First Electric Car Designed for Affordability and Real-World Requirements

YOKOHAMA, Japan - Nissan Motor Co., Ltd. unveiled Nissan LEAF, the world's first affordable, zero-emission car. Designed specifically for a lithium-ion battery-powered chassis, Nissan LEAF is a medium-size hatchback that comfortably seats five adults and has a range of more than 160km (100 miles) to satisfy real-world consumer requirements.

>>>Learn More About the Nissan LEAF<<<

Nissan LEAF

Slated for launch in late 2010 in Japan, the United States, and Europe, Nissan LEAF ushers in a new era of mobility - the zero-emission era. The car is the embodiment of Nissan's radical, trans-formative vision for the future and the culmination of decades of investment and research.

"Nissan LEAF is a tremendous accomplishment - one in which all Nissan employees can take great pride," said Nissan President and CEO Carlos Ghosn. "We have been working tirelessly to make this day a reality - the unveiling of a real-world car that has zero - not simply reduced - emissions. It's the first step in what is sure to be an exciting journey - for people all over the world, for Nissan and for the industry."

Key characteristics of the LEAF include:

   1. Zero-emission power train and platform
   2. Affordable pricing
   3. Distinctive design
   4. Real-world range autonomy - 160km (100 miles)
   5. Connected Mobility: Advanced intelligent transportation (IT) system

The "LEAF" name is a significant statement about the car itself. Just as leaves purify the air in nature, so Nissan LEAF purifies mobility by taking emissions out of the driving experience. Pricing details will be announced closer to start of sales in late 2010; however, the company expects the car to be competitively priced in the range of a well-equipped C-segment vehicle. Additionally, Nissan LEAF is expected to qualify for an array of significant local, regional and national tax breaks and incentives in markets around the world. As an added benefit, because the vehicle has less mechanical complexity than a traditional gasoline-powered car, Nissan LEAF is designed to be friendly to the wallet as well as to the environment.

Zero-Emission Mobility

Nissan LEAF is powered by laminated compact lithium-ion batteries, which generate power output of over 90kW, while its electric motor delivers 80kW/280Nm. This ensures a highly responsive, fun-to-drive experience that is in keeping with what consumers have come to expect from traditional, gasoline-powered automobiles.

Unlike internal-combustion engine (ICE) equipped vehicles, Nissan LEAF's power train has no tail pipe, and thus no emission of CO2 or other greenhouse gases. A combination of Nissan LEAF's regenerative braking system and innovative lithium-ion battery packs enables the car to deliver a driving range of more than 160km (100 miles) on one full charge*. (*US LA4 mode)

Extensive consumer research demonstrates that this range satisfies the daily driving requirements of more than 70% of the world's consumers who drive cars.

And, Nissan's approach makes charging easy and convenient. Nissan LEAF can be charged up to 80% of its full capacity in just under 30 minutes with a quick charger. Charging at home through a 200V outlet is estimated to take approximately eight hours - ample time to enable an overnight refresh for consumer and car alike.

>>>Learn More About the Nissan LEAF<<<

Real-World Car

The engineers and designers behind Nissan LEAF worked to create a competitively priced real-world car that would enable Nissan to lead mobility into the zero-emission era. To ensure comfort, spaciousness and cargo capacity, Nissan LEAF employs a completely new chassis and body layout.

"Our car had to be the world's first, medium-size, practical EV that motorists could afford and would want to use every day. And that's what we've created. The styling will identify not only Nissan LEAF but also the owner as a participant in the new era of zero-emission mobility," said Masato INOUE, Product Chief Designer.

Distinctive Design

Even the smallest details can yield tremendous effect.

Nissan LEAF's frontal styling is characterized by a sharp, upright V-shaped design featuring long, up-slanting light-emitting diode (LED) headlights that employ a blue internal reflective design that announces, "This car is special." But the headlights do more than make a statement. They are also designed to cleverly split and redirect airflow away from the door mirrors, thus reducing wind noise and drag. And, the headlights provide yet one more benefit in that they consume about 50 percent of the electricity of conventional lamps, which helps Nissan LEAF to achieve its world-class range autonomy.

Through bright trim colors inside, Nissan LEAF creates a pleasing and stylish cabin environment. An environmentally friendly "blue earth" color theme originates from the Aqua Globe body color of Nissan LEAF's introductory model. This theme is carried into the interior through blue dashboard highlights and instrument illumination.

Connected Mobility IT System

Nissan LEAF employs an exclusive advanced IT system. Connected to a global data center, the system can provide support, information, and entertainment for drivers 24 hours a day.

The dash-mounted monitor displays Nissan LEAF's remaining power - or "reachable area" - in addition to showing a selection of nearby charging stations.

Another state-of-the-art feature is the ability to use mobile phones to turn on air-conditioning and set charging functions - even when Nissan LEAF is powered down. An on-board remote-controlled timer can also be pre-programmed to recharge batteries.

"The IT system is a critical advantage," says Tooru ABE, Chief Product Specialist. "We wanted this vehicle to be a partner for the driver and an enhancement for the passengers. We also wanted this vehicle to help create a zero-emission community, and these IT features will help make that possible."

Holistic Approach to Zero-Emission Mobility and Eco-Friendly Innovation

Nissan LEAF is a critical first step in establishing the era of zero-emission mobility; however, Nissan recognizes that internal-combustion engine (ICE) technologies will play a vital role in global transportation for decades to come. Because of this, Nissan is implementing its zero-emission vision through a holistic approach, which provides consumers a comprehensive range of eco-friendly technologies from which to choose.

For some consumers, Nissan LEAF will be the perfect match, and the only car they will ever need. For others, Nissan LEAF will be a logical addition to the family fleet - the optimal choice for the daily commute, for example.

While zero-emission is the ultimate goal, the company is committed to ongoing innovation in eco-friendly technologies that increase efficiency and reduce emissions. As a result, Nissan offers a comprehensive suite of automotive technologies, including CVT, Idle Stop, HEV, Clean Diesel, and ongoing research and investment in FCV technology.

Worldwide Partners

Zero-emission mobility programs under the banner of the Renault-Nissan Alliance include partnerships with countries such as the UK and Portugal, local governments in Japan and the USA, and other sectors, for a total of nearly 30 partnerships worldwide.

In these partnerships major efforts focus on three areas:

   1. Development of a comprehensive charging infrastructure through public and private investment,
   2. Incentives and subsidies from local, regional, and national governments, and
   3. Public education on the individual and societal benefits of zero-emissions mobility.

Zero-Emission Vehicle Production

Nissan LEAF is the first in the company's forthcoming line of EVs and is a major milestone in the realization of the Renault-Nissan Alliance's vision for zero-emission mobility. The first of Nissan's EV's will be manufactured at Oppama, Japan, with additional capacity planned for Smyrna, Tennessee, USA. Meanwhile, lithium-ion batteries are being produced in Zama, Japan, with additional capacity planned for the USA, the UK and Portugal, and other sites for investment are under study around the world.

>>>Learn More About the Nissan LEAF<<<